🇷🇴 Foreign ownership of Romanian brands
37.8% of the 37 Romanian brands with a controlling owner (14) are owned by a company headquartered outside Romania, most often in France, Austria and the Netherlands. That ranks 11 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇫🇷 France | 4 | 28.6% | |
| 🇦🇹 Austria | 3 | 21.4% | |
| 🇳🇱 Netherlands | 2 | 14.3% | |
| 🇬🇧 United Kingdom | 1 | 7.1% | |
| 🇰🇿 Kazakhstan | 1 | 7.1% | |
| 🇱🇺 Luxembourg | 1 | 7.1% | |
| 🇵🇱 Poland | 1 | 7.1% | |
| 🇹🇷 Turkey | 1 | 7.1% |
Largest foreign owners
| Owner | Headquarters | Romanian brands owned |
|---|---|---|
| Ahold Delhaize | 🇳🇱 Netherlands | 2 |
| Vienna Insurance Group | 🇦🇹 Austria | 2 |
| AGRANA | 🇦🇹 Austria | 1 |
| Arçelik | 🇹🇷 Turkey | 1 |
| Avril | 🇫🇷 France | 1 |
| KazMunayGas | 🇰🇿 Kazakhstan | 1 |
| Maspex | 🇵🇱 Poland | 1 |
| Orange | 🇫🇷 France | 1 |
| Renault Group | 🇫🇷 France | 1 |
| Société Générale | 🇫🇷 France | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Romanian brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Food | 5 | 2 | 40% |
| Energy | 6 | 1 | 16.7% |
| Beverages | 7 | 1 | 14.3% |
| Personal care & beauty | 5 | 0 | 0% |
Examples
- Arctic owned by Arçelik
- Asirom owned by Vienna Insurance Group
- BRD owned by Société Générale
- Bunica owned by Avril
- Crama Ceptura owned by Maspex
- Dacia owned by Renault Group
- Froo owned by Żabka Group
- Mega Image owned by Ahold Delhaize
- Mărgăritar Zahăr owned by AGRANA
- Omniasig owned by Vienna Insurance Group
- Orange Romania owned by Orange
- Profi owned by Ahold Delhaize
How this is computed
Of 37 Romanian brands recorded, 37 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country; with this few brands, one acquisition moves the share noticeably. See also the Romania country page.