🇧🇬 Foreign ownership of Bulgarian brands
65% of the 20 Bulgarian brands with a controlling owner (13) are owned by a company headquartered outside Bulgaria, most often in Ireland, Armenia and Austria. That ranks 1 of 94 countries analysed.
Which countries own them
Largest foreign owners
| Owner | Headquarters | Bulgarian brands owned |
|---|---|---|
| Valeo Foods | 🇮🇪 Ireland | 6 |
| Multi Group | 🇦🇲 Armenia | 2 |
| Fraport | 🇩🇪 Germany | 1 |
| Geopost | 🇫🇷 France | 1 |
| Maspex | 🇵🇱 Poland | 1 |
| Spadel | 🇧🇪 Belgium | 1 |
| Vienna Insurance Group | 🇦🇹 Austria | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Bulgarian brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Food | 6 | 6 | 100% |
| Consumer health | 6 | 0 | 0% |
Examples
- Angel's Estate owned by Maspex
- Bulstrad owned by Vienna Insurance Group
- Devin owned by Spadel
- Fraport Twin Star owned by Fraport
- Gorna Bania owned by Multi Group
- Hyper owned by Valeo Foods
- Maxi owned by Valeo Foods
- Mirage owned by Valeo Foods
- Naya owned by Valeo Foods
- Prestige owned by Valeo Foods
- Roden Kray owned by Valeo Foods
- Serdika owned by Multi Group
How this is computed
Of 20 Bulgarian brands recorded, 20 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country; with this few brands, one acquisition moves the share noticeably. See also the Bulgaria country page.