Who owns Maxi?
Maxi is owned by Valeo Foods (Ireland), which has owned the brand since 17 July 2026.[1][2][3]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Valeo Foods Group — our brand heritage. Last checked .
Key facts
- Current owner
- Valeo Foods Group reported
- Owned since
- Owner HQ
- 🇮🇪 Ireland, Dublin
- Origin
- 🇧🇬 Bulgaria
- Category
- Food › Snacks › Cookies & crackers
- Last verified
- · 3 sources
About Maxi
Maxi is a soft biscuit made to be eaten with coffee, tea or milk, and it is the plainer end of the Prestige-96 biscuit range next to the coated and filled Prestige lines. It came to Valeo Foods Group with the rest of the Bulgarian business on 17 July 2026.
Ownership timeline of Maxi
- 2026 – present Valeo Foods [1][2][3] reported
Where Maxi sits in Valeo Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Valeo Foods ownership tree →
See the full Valeo Foods brand portfolio (22) →
Other brands owned by Valeo Foods
Valeo Foods controls 22 brands on Brandtree, 22 of them in food.
Also in food
- Andante
- Balconi (1953)
- Barratt (1848)
- Fox's Glacier Mints (1918)
- Horalky
- Hyper
- Kávenky
- Lina
- Matthew Walker (1899)
- Melegatti (1894)
- Mila
- Mirage
- Naya
- Poppets (1937)
- Prestige
- Roden Kray
- Rowse Honey (1938)
- Sedita (1953)
Other brands in cookies & crackers, and who owns them
Valeo Foods has more brands in cookies & crackers on Brandtree than any other owner: 13 of 141.
| Brand | Owner | Owner based in |
|---|---|---|
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Bombay Burmah | 🇮🇳 India |
| Carr's | pladis | 🇬🇧 United Kingdom |
About the owner: Valeo Foods
Valeo Foods is a privately held company headquartered in Dublin, Ireland, founded in 2010. Brandtree records 22 brands under its control.
Valeo Foods Group was formed in 2010 and has bought more than twenty food businesses since, assembling a portfolio of over eighty brands sold in more than a hundred countries. It describes its ambition as being Europe's "sweet treats champion" and leads in wafers, cakes and biscuits, sugar and chocolate confectionery, honey and maple syrup, and savoury snacks. Its group head offices are at Dublin Airport and in London, with divisional headquarters in England, Italy, Germany, Slovakia and Quebec. The group has been owned by the investment firm Bain Capital since 2021, which is the answer to who owns most of the brands below.
🇧🇬 Maxi and other Bulgarian brands
Brandtree records a controlling owner for 20 brands that began in Bulgaria. 13 of them (65%) are now controlled by a company headquartered in another country, Maxi among them.
- A1 Bulgaria — América Móvil 🇲🇽
- Allergosan — Sopharma 🇧🇬
- Angel's Estate — Maspex 🇵🇱
- Bulgaria Air — Bulgarian Airways Group 🇧🇬
- DSK Bank — OTP Bank 🇭🇺
- Devin — Spadel 🇧🇪
Frequently asked questions
Who is the parent company of Maxi?
The parent company of Maxi is Valeo Foods, a privately held company headquartered in Ireland.
Is Maxi Bulgarian or Irish?
Maxi originated in Bulgaria, but it is owned today by Valeo Foods, which is headquartered in Ireland. So Maxi is a Bulgarian-origin brand under Irish ownership.
Since when has Valeo Foods owned Maxi?
Valeo Foods has owned Maxi since 17 July 2026.
Is Maxi still owned by Valeo Foods?
Yes. As of 24 September 2026, Maxi is still owned by Valeo Foods. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Valeo Foods Group — our brand heritage — Valeo Foods Group, Official document; retrieved 24 September 2026.
- [2] Valeo Foods completes the acquisition of Prestige-96 — Valeo Foods Group, Official press release, published 17 July 2026; retrieved 24 September 2026.
- [3] Prestige — identity — Prestige-96 AD, Official document; retrieved 24 September 2026.
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