Who owns Mirage?
Mirage is owned by Valeo Foods (Ireland), which has owned the brand since 17 July 2026.[1][2][3]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Valeo Foods Group reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇮🇪 Ireland, Dublin
- Origin
- 🇧🇬 Bulgaria
- Category
- Food › Snacks › Cookies & crackers
- Last verified
- · 3 sources
About Mirage
Mirage is the peanut-cream wafer in the Prestige-96 range, a crisp wafer with a light peanut filling that distinguishes it from the cocoa and hazelnut fillings of its stablemates Hyper and Waffi. It is one of the brands Valeo Foods Group named when it completed the purchase of the Bulgarian company on 17 July 2026.
Ownership timeline of Mirage
- 2026 – present Valeo Foods [1][2][3] reported
Where Mirage sits in Valeo Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Valeo Foods ownership tree →
Other brands owned by Valeo Foods in food
Latest news about Mirage
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Frequently asked questions
Who is the parent company of Mirage?
The parent company of Mirage is Valeo Foods, a privately held company headquartered in Ireland.
Is Mirage Bulgarian or Irish?
Mirage originated in Bulgaria, but it is owned today by Valeo Foods, which is headquartered in Ireland. So Mirage is a Bulgarian-origin brand under Irish ownership.
Since when has Valeo Foods owned Mirage?
Valeo Foods has owned Mirage since 17 July 2026.
Is Mirage still owned by Valeo Foods?
Yes. As of 24 September 2026, Mirage is still owned by Valeo Foods. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Valeo Foods Group — our brand heritage — Valeo Foods Group, Official document; retrieved 24 September 2026.
- [2] Valeo Foods completes the acquisition of Prestige-96 — Valeo Foods Group, Official press release, published 17 July 2026; retrieved 24 September 2026.
- [3] Prestige — identity — Prestige-96 AD, Official document; retrieved 24 September 2026.
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