Who owns Poppets?
Poppets is owned by Valeo Foods (Ireland), which has owned the brand since 2017.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Valeo Foods Group — our brand heritage. Last checked .
Key facts
- Current owner
- Valeo Foods Group reported
- Owned since
- Owner HQ
- 🇮🇪 Ireland, Dublin
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1937
- Category
- Food › Confectionery › Chocolate
- Last verified
- · 3 sources
About Poppets
Poppets are small chocolate-covered sweets sold in a carton since 1937, and in Britain they are associated above all with the cinema, where a box that can be eaten in the dark without noise or mess has an obvious advantage. Valeo lists the brand among the ones it names when it describes its confectionery business.
Ownership timeline of Poppets
- 2017 – present Valeo Foods [1][2] reported
Where Poppets sits in Valeo Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Valeo Foods ownership tree →
See the full Valeo Foods brand portfolio (22) →
Other brands owned by Valeo Foods
Valeo Foods controls 22 brands on Brandtree, 22 of them in food.
Also in food
- Andante
- Balconi (1953)
- Barratt (1848)
- Fox's Glacier Mints (1918)
- Horalky
- Hyper
- Kávenky
- Lina
- Matthew Walker (1899)
- Maxi
- Melegatti (1894)
- Mila
- Mirage
- Naya
- Prestige
- Roden Kray
- Rowse Honey (1938)
- Sedita (1953)
Other brands in chocolate, and who owns them
The 132 brands in chocolate on Brandtree belong to 46 owners. The largest is Mars, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Bounty | Mars | 🇺🇸 United States |
| Cadbury | Mondelēz | 🇺🇸 United States |
| Danusia | Wawel | 🇵🇱 Poland |
| Elizabeth Shaw | Colian | 🇵🇱 Poland |
| Baby Ruth | Ferrero | 🇮🇹 Italy |
| Almond Joy | Hershey | 🇺🇸 United States |
| Caffarel | Lindt & Sprüngli | 🇨🇭 Switzerland |
| Eitt Sett | Nói Síríus | 🇮🇸 Iceland |
About the owner: Valeo Foods
Valeo Foods is a privately held company headquartered in Dublin, Ireland, founded in 2010. Brandtree records 22 brands under its control.
Valeo Foods Group was formed in 2010 and has bought more than twenty food businesses since, assembling a portfolio of over eighty brands sold in more than a hundred countries. It describes its ambition as being Europe's "sweet treats champion" and leads in wafers, cakes and biscuits, sugar and chocolate confectionery, honey and maple syrup, and savoury snacks. Its group head offices are at Dublin Airport and in London, with divisional headquarters in England, Italy, Germany, Slovakia and Quebec. The group has been owned by the investment firm Bain Capital since 2021, which is the answer to who owns most of the brands below.
🇬🇧 Poppets and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, Poppets among them.
Frequently asked questions
Who is the parent company of Poppets?
The parent company of Poppets is Valeo Foods, a privately held company headquartered in Ireland.
Is Poppets British or Irish?
Poppets originated in the United Kingdom in 1937, but it is owned today by Valeo Foods, which is headquartered in Ireland. So Poppets is a British-origin brand under Irish ownership.
Since when has Valeo Foods owned Poppets?
Valeo Foods has owned Poppets since 2017.
Is Poppets still owned by Valeo Foods?
Yes. As of 24 October 2026, Poppets is still owned by Valeo Foods. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Valeo Foods Group — our brand heritage — Valeo Foods Group, Official document; retrieved 24 September 2026.
- [2] Valeo Foods Group: Our Story — Valeo Foods Group, Official document; retrieved 24 October 2026.
- [3] Acquisition of I.D.C. Holding accelerates Valeo Foods Group's ambition to be the major sweet treats player of Europe — Valeo Foods Group, Official press release, published 5 September 2024; retrieved 24 September 2026.
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