🇷🇸 Foreign ownership of Serbian brands
37.5% of the 32 Serbian brands with a controlling owner (12) are owned by a company headquartered outside Serbia, most often in Croatia, France and Italy. That ranks 12 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇭🇷 Croatia | 9 | 75% | |
| 🇫🇷 France | 1 | 8.3% | |
| 🇮🇹 Italy | 1 | 8.3% | |
| 🇳🇱 Netherlands | 1 | 8.3% |
Largest foreign owners
| Owner | Headquarters | Serbian brands owned |
|---|---|---|
| Atlantic Grupa | 🇭🇷 Croatia | 6 |
| Fortenova Group | 🇭🇷 Croatia | 3 |
| Ahold Delhaize | 🇳🇱 Netherlands | 1 |
| Unipol | 🇮🇹 Italy | 1 |
| VINCI Airports | 🇫🇷 France | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Serbian brands that have a controlling owner.
Examples
- Bananica owned by Atlantic Grupa
- Belgrade Airport owned by VINCI Airports
- C kafa owned by Atlantic Grupa
- DDOR Novi Sad owned by Unipol
- Grand kafa owned by Atlantic Grupa
- IDEA owned by Fortenova Group
- Maxi (Serbia) owned by Ahold Delhaize
- MgMivela owned by Fortenova Group
- Najlepše želje owned by Atlantic Grupa
- Roda owned by Fortenova Group
- Smoki owned by Atlantic Grupa
- Štark owned by Atlantic Grupa
How this is computed
Of 32 Serbian brands recorded, 32 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country; with this few brands, one acquisition moves the share noticeably. See also the Serbia country page.