🇳🇬 Foreign ownership of Nigerian brands
22.1% of the 68 Nigerian brands with a controlling owner (15) are owned by a company headquartered outside Nigeria, most often in the Netherlands and South Africa. That ranks 35 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇳🇱 Netherlands | 14 | 93.3% | |
| 🇿🇦 South Africa | 1 | 6.7% |
Largest foreign owners
| Owner | Headquarters | Nigerian brands owned |
|---|---|---|
| Heineken | 🇳🇱 Netherlands | 14 |
| Standard Bank | 🇿🇦 South Africa | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Nigerian brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Beverages | 18 | 14 | 77.8% |
| Food | 22 | 0 | 0% |
| Home, garden & DIY | 9 | 0 | 0% |
| Travel & transport | 7 | 0 | 0% |
| Energy | 7 | 0 | 0% |
Examples
- 33 Export owned by Heineken
- Climax owned by Heineken
- Goldberg owned by Heineken
- Gulder owned by Heineken
- Hi-Malt owned by Heineken
- Legend Extra Stout owned by Heineken
- Life Continental Lager owned by Heineken
- Malta Gold owned by Heineken
- Maltina owned by Heineken
- More Lager owned by Heineken
- Stanbic IBTC owned by Standard Bank
- Star owned by Heineken
How this is computed
Of 68 Nigerian brands recorded, 68 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Nigeria country page.