Brandtree

🇰🇪 Foreign ownership of Kenyan brands

3.8% of the 53 Kenyan brands with a controlling owner (2) are owned by a company headquartered outside Kenya, most often in Thailand and South Africa. That ranks 82 of 94 countries analysed.

Which countries own them

Owner headquartered inBrandsShare of foreign-ownedBar
🇹🇭 Thailand150%
🇿🇦 South Africa150%

Largest foreign owners

OwnerHeadquartersKenyan brands owned
Minor International🇹🇭 Thailand1
Standard Bank🇿🇦 South Africa1

Where foreign ownership is highest

Top-level categories with at least 5 Kenyan brands that have a controlling owner.

CategoryBrandsForeign-ownedShare
Travel & transport8112.5%
Food2200%
Beverages1700%

Examples

How this is computed

Of 54 Kenyan brands recorded, 53 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 1 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.

Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country. See also the Kenya country page.