Who owns Sasha?
Sasha is owned by Kino Indonesia (Indonesia, IDX: KINO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: PT Kino Indonesia Tbk — Annual Report 2025. Last checked .
Key facts
- Current owner
- PT Kino Indonesia Tbk reported
- Owner HQ
- 🇮🇩 Indonesia, Tangerang
- Origin
- 🇮🇩 Indonesia
- Category
- Personal care & beauty › Hair care › Hair colour & styling
- Parent ticker
- IDX: KINO
- Last verified
- · 1 sources
About Sasha
Sasha is a Kino hair-care brand that presents itself as a pioneer of hair vitamins in Indonesia, and its current range centres on Sasha Professional Hair Colorant, a professional dye with a moisture-lock formula in 12 shades, enriched with virgin olive oil. The range also includes professional hair bleaching and a Color Glow hair vitamin series.
Ownership timeline of Sasha
- Current owner Kino Indonesia [1] reported
Where Sasha sits in Kino Indonesia
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kino Indonesia ownership tree →
See the full Kino Indonesia brand portfolio (12) →
Other brands owned by Kino Indonesia
Kino Indonesia controls 12 brands on Brandtree, 12 of them in personal care & beauty.
Also in personal care & beauty
- Absolute (2000)
- B&B
- Ellips (2005)
- Eskulin
- Eskulin Kids
- Master (2002)
- Master Kids
- Ovale (1999)
- Resik-V (2002)
- Samantha
- Sleek Baby (2008)
Other brands in hair colour & styling, and who owns them
The 29 brands in hair colour & styling on Brandtree belong to 16 owners. The largest is Hoyu, with 6; Kino Indonesia has 2.
About the owner: Kino Indonesia
Kino Indonesia is a publicly listed company headquartered in Tangerang, Indonesia, founded in 1999. Brandtree records 12 brands under its control, and it is listed as IDX: KINO.
PT Kino Indonesia Tbk is an Indonesian consumer goods company listed on the Indonesia Stock Exchange under the code KINO. It was incorporated on 8 February 1999 as PT Kinocare Era Kosmestindo, renamed PT Kino Indonesia in 2014, and its head office is in Alam Sutera, Tangerang. Its 2025 annual report lists personal-care, baby, home-care, food, drink, pharmaceutical and pet brands; this entry covers the personal-care and baby-care names only. Kino also sells Cap Kaki Tiga and Malee drinks, whose ownership is not covered here.
Kino Indonesia: full profile, brands and acquisition history →
🇮🇩 Sasha and other Indonesian brands
Brandtree records a controlling owner for 161 brands that began in Indonesia. 7 of them (4%) are now controlled by a company headquartered in another country; Sasha is not one of them.
Frequently asked questions
Who is the parent company of Sasha?
The parent company of Sasha is Kino Indonesia, a publicly listed company headquartered in Indonesia.
Is Sasha Indonesian?
Yes. Sasha originated in Indonesia and its owner, Kino Indonesia, is also headquartered in Indonesia.
Is Sasha still owned by Kino Indonesia?
Yes. As of 4 October 2026, Sasha is still owned by Kino Indonesia. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PT Kino Indonesia Tbk — Annual Report 2025 — PT Kino Indonesia Tbk, Annual report; retrieved 4 October 2026.
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