Acquisition closed
LVMH acquires TAG Heuer (1999)
LVMH completed the acquisition of TAG Heuer on 14 September 1999.[1]
LVMH acquired TAG Heuer, which had invented the first automatic chronograph movement in 1969 and timed Formula One races for decades. It was the largest of several watch purchases the group made that year and remains its biggest watch brand by volume. The price was not disclosed here.
Deal facts
- Announced
- Closed
- Value
- Undisclosed
- Buyer
- LVMH
- Seller
- —
- Assets
- TAG Heuer
- Regulatory review
- None recorded
Ownership changes recorded from this deal
Who owns TAG Heuer today?
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] LVMH - group history and the houses — LVMH Moet Hennessy Louis Vuitton, Annual report; retrieved 8 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.