TAG Heuer is owned by LVMH (France, EPA: MC), which acquired the brand on 14 September 1999.[1][2] TAG Heuer was founded in 1860 in Switzerland and was independent until 1999.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
TAG Heuer invented the first automatic chronograph movement in 1969 and has timed Formula One races for decades. LVMH acquired it in 1999, and it is the groups largest watch brand by volume. LVMH owns it, and the TAG in its name comes from Techniques d'Avant Garde, the group that bought Heuer in 1985 before selling it on.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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LVMH acquired TAG Heuer, which had invented the first automatic chronograph movement in 1969 and timed Formula One races for decades. It was the largest of several watch purchases the group made that year and remains its biggest watch brand by volume. The price was not disclosed here.
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The parent company of TAG Heuer is LVMH, a publicly listed company headquartered in France.
TAG Heuer originated in Switzerland in 1860, but it is owned today by LVMH, which is headquartered in France. So TAG Heuer is a Swiss-origin brand under French ownership.
LVMH completed its acquisition of TAG Heuer on 14 September 1999, after announcing the deal on 1 August 1999.
TAG Heuer was an independent company from its founding in 1860 until LVMH acquired it in 1999.
Yes. As of 8 September 2026, TAG Heuer is still owned by LVMH. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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