Zenith is owned by LVMH (France, EPA: MC), which acquired the brand on 1 November 1999.[1][2] Zenith was founded in 1865 in Switzerland and was independent until 1999.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Zeniths El Primero from 1969 was among the first automatic chronographs and remains in production. A watchmaker hid the tooling in an attic when the owners ordered it destroyed during the quartz crisis, which is why the movement survived. LVMH owns it, and the watchmaker who saved the tooling, Charles Vermot, was later honoured by the company whose management had ordered its destruction.
LVMH acquired Zenith, whose El Primero automatic chronograph from 1969 survived only because a watchmaker hid the tooling in an attic when the owners ordered it destroyed during the quartz crisis. The movement is still in production. The price was not disclosed.
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Frequently asked questions
Who is the parent company of Zenith?
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The parent company of Zenith is LVMH, a publicly listed company headquartered in France.
Is Zenith Swiss or French?
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Zenith originated in Switzerland in 1865, but it is owned today by LVMH, which is headquartered in France. So Zenith is a Swiss-origin brand under French ownership.
When did LVMH buy Zenith?
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LVMH completed its acquisition of Zenith on 1 November 1999, after announcing the deal on 1 November 1999.
Who owned Zenith before LVMH?
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Zenith was an independent company from its founding in 1865 until LVMH acquired it in 1999.
Is Zenith still owned by LVMH?
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Yes. As of 8 September 2026, Zenith is still owned by LVMH. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.