Brandtree

Who owns Krug?

Krug is owned by LVMH (France, EPA: MC), which acquired the brand on 1 January 1999.[1][2] Krug was founded in 1843 in Reims and was independent until 1999.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
LVMH Moët Hennessy Louis Vuitton SE reported
Owned since
· deal details
Previous owner
Independent (1843–1999)
Owner HQ
🇫🇷 France, Paris
Origin
🇫🇷 France, Reims
Founded
1843
Category
BeveragesWine & champagne › Champagne & sparkling wine
Parent ticker
EPA: MC
Last verified
· 2 sources

About Krug

Krug makes only prestige champagne, with no entry-level bottling at all, and ferments every plot separately in small oak casks before blending. LVMH acquired it in 1999. LVMH owns it, and the house numbers each release so buyers can look up which harvests went into the blend, which no other major champagne producer does.

Ownership timeline of Krug

Owners of Krug from 1999 to 2026 LVMH 1999–present LVMH 200020052010201520202025
  1. 1999 – present LVMH acquired 1999 [1][2] reported

Where Krug sits in LVMH

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Krug sits in LVMH Tree of 21 brands under LVMH. LVMH Krug Berluti Bulgari Celine Christian Dior Dom Pérignon and 15 more

Open the full LVMH ownership tree →

Other brands owned by LVMH in beverages

See the full LVMH brand portfolio (21) →

Deals involving Krug

Acquisition closed

LVMH acquires Krug

LVMH acquired Krug, a champagne house that makes only prestige cuvees with no entry-level bottling at all, fermenting every plot separately in small oak casks before blending. Only the year is documented here and the price was not disclosed.

Value
Undisclosed
Buyer
LVMH
Seller
Regulatory
None recorded

Latest news about Krug

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Frequently asked questions

Who is the parent company of Krug?

The parent company of Krug is LVMH, a publicly listed company headquartered in France.

Is Krug French?

Yes. Krug originated in France in 1843 and its owner, LVMH, is also headquartered in France.

When did LVMH buy Krug?

LVMH completed its acquisition of Krug on 1 January 1999, after announcing the deal on 1 January 1999.

Who owned Krug before LVMH?

Krug was an independent company from its founding in 1843 in Reims until LVMH acquired it in 1999.

Is Krug still owned by LVMH?

Yes. As of 8 September 2026, Krug is still owned by LVMH. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] LVMH Universal Registration Document 2025 — LVMH, Annual report, published 1 March 2026; retrieved 8 September 2026.
  2. [2] LVMH - group history and the houses — LVMH Moet Hennessy Louis Vuitton, Annual report; retrieved 8 September 2026.

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