Loro Piana is owned by LVMH (France, EPA: MC), which acquired the brand on 5 December 2013 for €2 billion.[1] Loro Piana was founded in 1924 in Quarona and was independent until 2013.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Loro Piana buys the finest cashmere and vicuna wool in the world and controls its own supply from herders in Peru and Mongolia. LVMH acquired eighty per cent in 2013 for about EUR 2 billion, and its garments carry no visible logo at all.
LVMH is a publicly listed company headquartered in Paris, France, founded in 1987. Brandtree records 20 brands under its control, and it is listed as EPA: MC.
LVMH was formed in 1987 by the merger of Louis Vuitton with Moët Hennessy and is the largest luxury group in the world. It is controlled by the Arnault family through the holding company Christian Dior SE.
Brandtree records a controlling owner for 210 brands that began in Italy.
77 of them (37%) are now controlled by a company headquartered in another country, Loro Piana among them.
LVMH acquired eighty per cent of Loro Piana for about €2 billion, with the founding family retaining the rest. The attraction was control of the supply of the finest cashmere and vicuña wool, which no amount of marketing can substitute for.
The parent company of Loro Piana is LVMH, a publicly listed company headquartered in France.
Is Loro Piana Italian or French?
⌄
Loro Piana originated in Italy in 1924, but it is owned today by LVMH, which is headquartered in France. So Loro Piana is an Italian-origin brand under French ownership.
When did LVMH buy Loro Piana?
⌄
LVMH completed its acquisition of Loro Piana on 5 December 2013, after announcing the deal on 8 July 2013. The deal was valued at €2 billion (enterprise value).
Who owned Loro Piana before LVMH?
⌄
Loro Piana was an independent company from its founding in 1924 in Quarona until LVMH acquired it in 2013.
Is Loro Piana still owned by LVMH?
⌄
Yes. As of 16 September 2026, Loro Piana is still owned by LVMH. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy