Who owns Victorinox Swiss Army?
Victorinox Swiss Army is owned by Victorinox (Switzerland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Victorinox Trademark Protection Policy, Victorinox AG. Last checked .
Key facts
- Current owner
- Victorinox AG reported
- Owner HQ
- 🇨🇭 Switzerland, Ibach
- Origin
- 🇨🇭 Switzerland
- Founded
- 1989
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Last verified
- · 1 sources
About Victorinox Swiss Army
Victorinox began making watches in 1989 and expanded into travel gear and fragrance, a diversification that became essential after knife sales fell following the tightening of airline rules. Airport security changes after 2001 removed a large share of knife sales overnight, since a great many were bought in duty-free shops.
Ownership timeline of Victorinox Swiss Army
- Current owner Victorinox [1] reported
Where Victorinox Swiss Army sits in Victorinox
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Victorinox ownership tree →
See the full Victorinox brand portfolio (2) →
Other brands owned by Victorinox
Victorinox controls 2 brands on Brandtree.
- Swiss Army Knife (1891)
Other brands in jewellery & watches, and who owns them
The 72 brands in jewellery & watches on Brandtree belong to 17 owners. The largest is Signet Jewelers, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Banter by Piercing Pagoda | Signet Jewelers | 🇧🇲 Bermuda |
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Concord | Movado Group | 🇺🇸 United States |
| Pandora | Pandora | 🇩🇰 Denmark |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
About the owner: Victorinox
Victorinox is a family-owned company headquartered in Ibach, Switzerland, founded in 1884. Brandtree records 2 brands under its control.
Victorinox was founded in 1884 by a Swiss cutler who won the contract to supply soldiers' knives, and the name combines his mother's name Victoria with inox, for stainless steel. It is owned by a foundation and has never made redundancies, using a reserve fund built for that purpose.
🇨🇭 Victorinox Swiss Army and other Swiss brands
Brandtree records a controlling owner for 128 brands that began in Switzerland. 35 of them (27%) are now controlled by a company headquartered in another country; Victorinox Swiss Army is not one of them.
- Blancpain — Swatch Group 🇨🇭
- Concord — Movado Group 🇺🇸
- FREDERIQUE CONSTANT — Citizen Watch 🇯🇵
- Hublot — LVMH 🇫🇷
- IWC Schaffhausen — Richemont 🇨🇭
- Zodiac — Fossil Group 🇺🇸
Frequently asked questions
Who is the parent company of Victorinox Swiss Army?
The parent company of Victorinox Swiss Army is Victorinox, a family-owned company headquartered in Switzerland.
Is Victorinox Swiss Army Swiss?
Yes. Victorinox Swiss Army originated in Switzerland in 1989 and its owner, Victorinox, is also headquartered in Switzerland.
Is Victorinox Swiss Army still owned by Victorinox?
Yes. As of 16 September 2026, Victorinox Swiss Army is still owned by Victorinox. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Victorinox Trademark Protection Policy — Victorinox AG, Official document; retrieved 28 September 2026.
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