Brandtree

Acquisition closed

Authentic Brands acquires Forever 21 (2020)

Authentic Brands completed the acquisition of Forever 21 on 1 February 2020 for $81 million.[1]

Authentic Brands bought Forever 21 out of bankruptcy for about $81 million, jointly with the mall owners Simon Property Group and Brookfield. Two of its largest landlords buying the retailer was a striking arrangement: they were, in effect, buying their own tenant to keep the space occupied.

Forever 21's operating business filed for bankruptcy again in 2025. Authentic Brands holds the trademark, which is why the name can outlive the shops.

Deal facts

Announced
Closed
Value
$81 million (enterprise value)
Buyer
Authentic Brands
Seller
Assets
Forever 21
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
Authentic BrandsForever 21owns100%2020-02-01present

Who owns Forever 21 today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Authentic Brands Group completes acquisition of Forever 21 — Authentic Brands Group LLC, Official press release, published 1 February 2020; retrieved 8 September 2026.

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