Acquisition closed
Heineken and Carlsberg acquire Strongbow and Kronenbourg 1664 (2008)
Heineken and Carlsberg completed the acquisition of Strongbow and Kronenbourg 1664 on 28 April 2008 for £7.8 billion.[1]
Heineken and Carlsberg bid jointly for Scottish & Newcastle at about GBP 7.8 billion and split it between them rather than one buying the whole company. Heineken took the British and Irish business including Strongbow, Carlsberg took the French and Russian operations including Kronenbourg. A joint bid to divide a target is unusual, and it is why two competing brewers date their ownership of these brands to the same day.
Deal facts
- Announced
- Closed
- Value
- £7.8 billion (enterprise value)
- Buyer
- Heineken, Carlsberg
- Seller
- —
- Assets
- Strongbow, Kronenbourg 1664
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Carlsberg | Kronenbourg 1664 | owns | 100% | 2008-04-28 | present |
| Heineken | Strongbow | owns | 100% | 2008-04-28 | present |
Who owns these brands today?
- Strongbow — owned by Heineken since 2008
- Kronenbourg 1664 — owned by Carlsberg since 2008
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Heineken N.V. Annual Report 2008 - acquisition of Scottish & Newcastle — Heineken N.V., Annual report, published 28 April 2008; retrieved 8 September 2026.
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