Acquisition closed
Match Group acquires Plenty of Fish (2015)
Match Group completed the acquisition of Plenty of Fish on 28 October 2015 for $575 million.[1]
Match Group acquired Plenty of Fish for $575 million in cash. The site had been built and run almost single-handedly by one Vancouver developer, who kept it free and sold advertising while the company that bought it charged subscriptions.
Deal facts
- Announced
- Closed
- Value
- $575 million (equity value)
- Buyer
- Match Group
- Seller
- —
- Assets
- Plenty of Fish
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Match Group | Plenty of Fish | owns | 100% | 2015-10-28 | present |
Who owns Plenty of Fish today?
- Plenty of Fish — owned by Match Group since 2015
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Match Group, Inc. Form 10-K — Plenty of Fish acquisition — SEC EDGAR, SEC Form 10-K, published 29 February 2016; retrieved 8 September 2026.
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