Plenty of Fish is owned by Match Group (the United States, NASDAQ: MTCH), which acquired the brand on 28 October 2015.[1][2] Plenty of Fish was founded in 2003 in Vancouver and was independent until 2015.
Plenty of Fish was built and run almost single-handedly by one Vancouver developer, who kept it free and sold advertising while competitors charged subscriptions. Match Group acquired it in 2015 for $575 million in cash. Its founder ran it for years with almost no staff while it served millions of users, and it remains positioned as the free alternative within a portfolio built largely on subscriptions.
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Match Group acquired Plenty of Fish for $575 million in cash. The site had been built and run almost single-handedly by one Vancouver developer, who kept it free and sold advertising while the company that bought it charged subscriptions.
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The parent company of Plenty of Fish is Match Group, a publicly listed company headquartered in the United States.
Plenty of Fish originated in Canada in 2003, but it is owned today by Match Group, which is headquartered in the United States. So Plenty of Fish is a Canadian-origin brand under American ownership.
Match Group completed its acquisition of Plenty of Fish on 28 October 2015, after announcing the deal on 14 July 2015.
Plenty of Fish was an independent company from its founding in 2003 in Vancouver until Match Group acquired it in 2015.
Yes. As of 8 September 2026, Plenty of Fish is still owned by Match Group. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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