OkCupid is owned by Match Group (the United States, NASDAQ: MTCH), which acquired the brand on 2 February 2011 for $50 million.[1][2] OkCupid was founded in 2004 in the United States and was independent until 2011.
OkCupid was founded in 2004 by Harvard mathematics graduates and matched people using answers to a long questionnaire. Its blog analysing its own data was widely read, and it was acquired by IAC in 2011 for about $50 million. Match Group now owns it, so a service built to differentiate itself from Match.com is run by the same company, which is true of most of the apps people switch between.
What Match Group's annual report says about OkCupid
Sentences about OkCupid from Match Group's latest annual filing[1], copied word for word.
OkCupid relies on a freemium model and has a loyal, culturally progressive user base predominately located in larger metropolitan areas in English-speaking markets.
How often Match Group names OkCupid in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Match Group is a publicly listed company headquartered in Dallas, Texas, United States, founded in 1995. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MTCH.
Match Group owns most of the large dating apps in the western world, which means the apps people switch between when one is not working generally belong to the same company. It was built inside IAC and fully separated from it in 2020.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; OkCupid is not one of them.
IAC acquired OkCupid for about $50 million and placed it alongside Match.com. OkCupid had built its audience on a long compatibility questionnaire and on a blog that analysed its own users' data, and it was free when Match.com charged a subscription.
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