Hinge is owned by Match Group (the United States, NASDAQ: MTCH), which acquired the brand on 1 February 2019.[1][2] Hinge was founded in 2012 in New York, New York and was independent until 2019.
Hinge relaunched in 2016 around prompts and photographs rather than swiping, marketing itself as the app designed to be deleted. Match Group took full ownership in 2019, and it has grown faster than any other brand in the group since.
What Match Group's annual report says about Hinge
Sentences about Hinge from Match Group's latest annual filing[1], copied word for word.
Hinge launched in 2012 and has grown to be a popular app for individuals seeking intentional and relationship-oriented connections in English speaking countries and several other international markets.
Hinge is Designed to be Deleted and focuses on users with a higher level of intent to enter into a relationship and its services are designed to reinforce that purpose.
Hinge has Video and Voice Prompts, and Voice Notes, in addition to AI-enabled features, which allow users to better showcase who they are at different points in their dating journey.
How often Match Group names Hinge in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Match Group is a publicly listed company headquartered in Dallas, Texas, United States, founded in 1995. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MTCH.
Match Group owns most of the large dating apps in the western world, which means the apps people switch between when one is not working generally belong to the same company. It was built inside IAC and fully separated from it in 2020.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Hinge is not one of them.
Match Group took full ownership of Hinge, having bought a majority the previous year. Hinge had positioned itself explicitly against the swiping model of its new owner's largest brand, and has since grown faster than any other app in the group.
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