Who owns Bitmoji?
Bitmoji is owned by Snap (the United States, NYSE: SNAP), which has owned the brand since 25 March 2016.[1]
Evidence: Snap Inc. Annual Report on Form 10-K filed 2026-02-05, SEC EDGAR, 5 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Snap Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Santa Monica, California
- Origin
- 🇨🇦 Canada, Toronto
- Founded
- 2014
- Category
- Internet & digital › Digital services › Email & messaging
- Parent ticker
- NYSE: SNAP
- Last verified
- · 1 sources
About Bitmoji
Bitmoji makes personalised cartoon avatars that appear in messages, maps and keyboards. Snap acquired its parent Bitstrips in 2016 for a reported $64 million, and the avatars now appear across products that have nothing to do with Snapchat. Its founders had previously built a comic-strip app, and the avatar system they created is now used by hundreds of millions of people who have never heard of that original product.
What Snap's annual report says about Bitmoji
Sentences about Bitmoji from Snap's latest annual filing[1], copied word for word.
They can also communicate through our proprietary personalized avatar tool, Bitmoji, and its associated contextual stickers and images, which integrate seamlessly into both mobile devices and desktop browsers.
Developers are able to integrate with Snapchat and its core technologies, like Snap ' s Camera, AR technology, and Bitmoji, through a variety of tools.
Finally, developers can bring an inclusive mode of identity and expression to their apps and games by integrating Bitmojis through our Bitmoji for Developers APIs.
How often Snap names Bitmoji in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Bitmoji
Where Bitmoji sits in Snap
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Snap ownership tree →
See the full Snap brand portfolio (2) →
Other brands owned by Snap
Snap controls 2 brands on Brandtree, 2 of them in internet & digital.
Also in internet & digital
- Snapchat (2011)
Other brands in email & messaging, and who owns them
Snap has more brands in email & messaging on Brandtree than any other owner: 2 of 18.
| Brand | Owner | Owner based in |
|---|---|---|
| Messenger | Meta | 🇺🇸 United States |
| Firefox Relay | Mozilla | 🇺🇸 United States |
| Mail.ru Email | VK | 🇷🇺 Russia |
| Gmail | Alphabet | 🇺🇸 United States |
| Yahoo Mail | Apollo | 🇺🇸 United States |
| KakaoTalk | Kakao | 🇰🇷 South Korea |
| LINE | LY Corporation | 🇯🇵 Japan |
| Skype | Microsoft | 🇺🇸 United States |
About the owner: Snap
Snap is a publicly listed company headquartered in Santa Monica, California, United States, founded in 2011. Brandtree records 2 brands under its control, and it is listed as NYSE: SNAP.
Snap was founded by Stanford students in 2011 and turned down a reported $3 billion offer from Facebook in 2013. It describes itself as a camera company, and its disappearing messages changed the default assumption that everything posted online is permanent.
🇨🇦 Bitmoji and other Canadian brands
Brandtree records a controlling owner for 179 brands that began in Canada. 46 of them (26%) are now controlled by a company headquartered in another country, Bitmoji among them.
- Assassin's Creed — Ubisoft 🇫🇷
- EA Sports FC — EA 🇺🇸
- IMAX Enhanced — IMAX 🇨🇦
- Investopedia — IAC 🇺🇸
- Plenty of Fish — Match Group 🇺🇸
- Rakuten Kobo — Rakuten 🇯🇵
Frequently asked questions
Who is the parent company of Bitmoji?
The parent company of Bitmoji is Snap, a publicly listed company headquartered in the United States.
Is Bitmoji Canadian or American?
Bitmoji originated in Canada in 2014, but it is owned today by Snap, which is headquartered in the United States. So Bitmoji is a Canadian-origin brand under American ownership.
Since when has Snap owned Bitmoji?
Snap has owned Bitmoji since 25 March 2016.
Is Bitmoji still owned by Snap?
Yes. As of 29 October 2026, Bitmoji is still owned by Snap. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Snap Inc. Annual Report on Form 10-K filed 2026-02-05 — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 16 September 2026.
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