Snap: brands it owns and its ownership tree
Snap (NYSE: SNAP) is a publicly listed company headquartered in Santa Monica, California, United States that owns 2 consumer brands.[1][2]
Snap was founded by Stanford students in 2011 and turned down a reported $3 billion offer from Facebook in 2013. It describes itself as a camera company, and its disappearing messages changed the default assumption that everything posted online is permanent.
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Company facts
- Legal name
- Snap Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Santa Monica, California, United States
- Founded
- 2011
- Tickers
- NYSE: SNAP
- Revenue
- $5.93 billion (2025)[2]
- SEC CIK
- 0001564408
- Website
- newsroom.snap.com
- Last verified
- · 2 sources
Snap in numbers
- Snap owns 2 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 2 brands.[1]
- 1 of its brands originated outside United States.
Snap financial history
Headline figures from Snap's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $2.51bn to $5.93bn, an average of 18.8% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $5.93bn | $-532,167,000 | -9.0% | $-460,489,000 | $7.68bn | $3.49bn | 10-K | |
| $5.36bn | $-787,294,000 | -14.7% | $-697,856,000 | $7.94bn | $3.61bn | 10-K | |
| $4.61bn | $-1,398,379,000 | -30.4% | $-1,322,485,000 | $7.97bn | — | 10-K | |
| $4.6bn | $-1,395,306,000 | -30.3% | $-1,429,653,000 | $8.03bn | — | 10-K | |
| $4.12bn | $-702,069,000 | -17.1% | $-487,955,000 | $7.54bn | — | 10-K | |
| $2.51bn | $-862,072,000 | -34.4% | $-944,839,000 | $5.02bn | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Snap owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Snap in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300JNC0L6VP8A2Q35
- Registered name
- SNAP INC. (US)
- Registration status
- Issued · record updated 29 December 2025
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Snap SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Other events | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition; Costs of exit or disposal activities; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition; Other events | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Other events |
Frequently asked questions
What brands does Snap own?
Snap owns 2 consumer brands tracked here, including Bitmoji and Snapchat.
Is Snap an American company?
Yes. Snap is headquartered in Santa Monica, California, United States and was founded in 2011.
Who owns Snap?
Snap is a publicly listed company owned by its shareholders; it trades as SNAP on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Snap Inc. Annual Report on Form 10-K filed 2026-02-05 — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 16 September 2026.
- [2] Snap Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 4 October 2026.
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