Brandtree

Acquisition closed

The New York Times acquires Wordle (2022)

The New York Times completed the acquisition of Wordle on 31 January 2022.[1][2]

The New York Times Company bought Wordle from its creator Josh Wardle, months after the daily word game had become a global habit shared through grids of coloured squares. The Times has never disclosed the price. The game joined the Games portfolio alongside the Crossword and Spelling Bee, and the company keeps it free, treating it as a way to build an audience it can convert to subscriptions later.

Deal facts

Announced
Not recorded
Closed
Value
Undisclosed
Buyer
The New York Times
Seller
—
Assets
Wordle
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
The New York TimesWordleowns100%2022-01-31present

Who owns Wordle today?

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The New York Times Company Form 10-K for 2021 - products — SEC EDGAR, SEC Form 10-K, published 23 February 2022; retrieved 16 September 2026.
  2. [2] The New York Times Company Form 10-K for 2022 - The Athletic acquisition — SEC EDGAR, SEC Form 10-K, published 28 February 2023; retrieved 16 September 2026.

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