Brandtree

Who owns Wordle?

Wordle is owned by The New York Times (the United States, NYSE: NYT), which has owned the brand since 31 January 2022.[1] Wordle was founded in 2021 in the United Kingdom and was independent until 2022.

Key facts

Current owner
The New York Times Company verified
Owned since
Previous owner
Independent (2021–2022)
Owner HQ
🇺🇸 United States, New York, New York
Origin
🇬🇧 United Kingdom
Founded
2021
Category
Internet & digitalPlatforms & devicesGames & gaming platforms
Parent ticker
NYSE: NYT
Last verified
· 1 sources

About Wordle

Wordle was written by a Welsh software engineer for his partner and released free with no advertising in 2021. The New York Times bought it in 2022 for a price in the low seven figures, and it now anchors a games subscription.

Ownership timeline of Wordle

Owners of Wordle from 2022 to 2026 The New York Times 2022–present The New York Times 202220232024202520262027
  1. 2022 – present The New York Times [1] verified

Where Wordle sits in The New York Times

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Wordle sits in The New York Times Tree of 4 brands under The New York Times. The New York Times Wordle The Athletic The New York Times Wirecutter

Open the full The New York Times ownership tree →

Other brands owned by The New York Times

See the full The New York Times brand portfolio (4) →

Latest news about Wordle

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Frequently asked questions

Who is the parent company of Wordle?

The parent company of Wordle is The New York Times, a publicly listed company headquartered in the United States.

Is Wordle British or American?

Wordle originated in the United Kingdom in 2021, but it is owned today by The New York Times, which is headquartered in the United States. So Wordle is a British-origin brand under American ownership.

Since when has The New York Times owned Wordle?

The New York Times has owned Wordle since 31 January 2022.

Who owned Wordle before The New York Times?

Wordle was an independent company from its founding in 2021 until The New York Times acquired it in 2022.

Is Wordle still owned by The New York Times?

Yes. As of 8 September 2026, Wordle is still owned by The New York Times. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The New York Times Company Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 8 September 2026.

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