Who owns Wirecutter?
Wirecutter is owned by The New York Times (the United States, NYSE: NYT), which has owned the brand since 24 October 2016.[1] Wirecutter was founded in 2011 in the United States and was independent until 2016.
Key facts
- Current owner
- The New York Times Company verified
- Owned since
- Previous owner
- Independent (2011–2016)
- Owner HQ
- 🇺🇸 United States, New York, New York
- Origin
- 🇺🇸 United States
- Founded
- 2011
- Category
- Media & entertainment › Publishing › Newspapers & magazines
- Parent ticker
- NYSE: NYT
- Last verified
- · 1 sources
About Wirecutter
Wirecutter reviews consumer products and names a single pick per category rather than ranking many, funding itself through affiliate commissions. The New York Times acquired it in 2016 for about $30 million. Its reviews are researched over weeks and updated as products change, and the model of a single recommendation has been copied widely across consumer journalism.
Ownership timeline of Wirecutter
- 2016 – present The New York Times [1] verified
Where Wirecutter sits in The New York Times
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full The New York Times ownership tree →
Other brands owned by The New York Times
Latest news about Wirecutter
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Frequently asked questions
Who is the parent company of Wirecutter?
The parent company of Wirecutter is The New York Times, a publicly listed company headquartered in the United States.
Is Wirecutter American?
Yes. Wirecutter originated in the United States in 2011 and its owner, The New York Times, is also headquartered in the United States.
Since when has The New York Times owned Wirecutter?
The New York Times has owned Wirecutter since 24 October 2016.
Who owned Wirecutter before The New York Times?
Wirecutter was an independent company from its founding in 2011 until The New York Times acquired it in 2016.
Is Wirecutter still owned by The New York Times?
Yes. As of 8 September 2026, Wirecutter is still owned by The New York Times. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The New York Times Company Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 8 September 2026.
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