Brandtree

Acquisition closed

Sega Sammy acquires Persona (2013)

Sega Sammy completed the acquisition of Persona in 2013, buying from Index Corporation.[1][2]

Index Corporation transferred its businesses to Sega Sammy in November 2013, bringing with them the studio behind Persona and Shin Megami Tensei. In April 2014 Sega split the acquired operations, re-establishing the home video game software business under the ATLUS name and leaving the contents and solutions business as Index. Sega Sammy dates the transfer to November 2013 without giving a day.

Deal facts

Announced
Not recorded
Closed
Value
Undisclosed
Buyer
Sega Sammy
Seller
Index Corporation
Assets
Persona
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
Index CorporationPersonaowns100%—2013-01-01
Sega SammyPersonaowns100%2013-01-01present

Who owns Persona today?

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] SEGA SAMMY HOLDINGS Annual Report 2014 - consumer business and the Index transfer — SEGA SAMMY HOLDINGS INC., Annual report; retrieved 16 September 2026.
  2. [2] SEGA SAMMY HOLDINGS - corporate history — SEGA SAMMY HOLDINGS INC., Official document; retrieved 16 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.