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Sega Sammy: brands it owns and its ownership tree

Sega Sammy (TSE: 6460) is a publicly listed company headquartered in Tokyo, Japan that owns 9 consumer brands across 2 categories, and has 3 recorded transactions.[1]

Sega Sammy was formed in 2004 when Sega, which had left the console business three years earlier, merged with a pachinko machine manufacturer. The combination funded Sega's continued game development from an entirely unrelated Japanese gambling business.

Company facts

Legal name
SEGA SAMMY HOLDINGS INC.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇯🇵 Tokyo, Japan
Founded
2004
Tickers
TSE: 6460
Wikidata
Q1191244
Website
www.segasammy.co.jp
Last verified
· 3 sources

Sega Sammy in numbers

Everything Sega Sammy owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Sega Sammy owns Tree of 9 brands under Sega Sammy. Sega Sammy Creative Assembly Football Manager Like a Dragon Persona Rovio Sonic the Hedgehog Sports Interactive Total War and 1 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Technology (5)

Internet & digital (4)

Full portfolio, 9 brands, with sources →

Acquisitions by Sega Sammy

Acquisition closed

Sega Sammy acquires Persona

Index Corporation transferred its businesses to Sega Sammy in November 2013, bringing with them the studio behind Persona and Shin Megami Tensei. In April 2014 Sega split the acquired operations, re-establishing the home video game software business under the ATLUS name and leaving the contents and solutions business as Index. Sega Sammy dates the transfer to November 2013 without giving a day.

Value
Undisclosed
Regulatory
None recorded
Acquisition closed

Sega Sammy acquires Football Manager

Sega made Sports Interactive a wholly owned subsidiary in 2006. The London studio had split from its previous publisher two years earlier, losing the Championship Manager name in the process and rebuilding the same game as Football Manager. Sega bought the studio and the new name together. Sega Sammy records the year but not the day, and has never published a price.

Value
Undisclosed
Seller
—
Regulatory
None recorded
Acquisition closed

Sega Sammy acquires Total War

Sega made The Creative Assembly a wholly owned subsidiary in 2005, acquiring the Sussex studio that had created Total War. The series had been published by Activision and then Sega before the studio itself was bought. Sega Sammy records the year but not the day, and has never published a price.

Value
Undisclosed
Seller
—
Regulatory
None recorded

Full ownership and deal history →

Recent changes to this record

All changes →

Frequently asked questions

What brands does Sega Sammy own?

Sega Sammy owns 9 consumer brands tracked here, including Football Manager, Persona, Total War, Sonic the Hedgehog, Rovio and Sports Interactive.

Is Sega Sammy a Japanese company?

Yes. Sega Sammy is headquartered in Tokyo, Japan and was founded in 2004.

Who owns Sega Sammy?

Sega Sammy is a publicly listed company owned by its shareholders; it trades as 6460 on the TSE.

What was Sega Sammy's most recent acquisition?

The most recent completed acquisition recorded here is Persona on 1 January 2013.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] SEGA SAMMY HOLDINGS Integrated Report 2025 — SEGA SAMMY HOLDINGS INC., Annual report, published 26 September 2025; retrieved 16 September 2026.
  2. [2] SEGA SAMMY HOLDINGS - corporate history — SEGA SAMMY HOLDINGS INC., Official document; retrieved 16 September 2026.
  3. [3] SEGA SAMMY HOLDINGS Annual Report 2014 - consumer business and the Index transfer — SEGA SAMMY HOLDINGS INC., Annual report; retrieved 16 September 2026.

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