Brandtree

Who owns Persona?

Persona is owned by Sega Sammy (Japan, TSE: 6460), which acquired the brand in 2013 from Index Corporation.[1][2][3] Before Sega Sammy, Persona was owned by Index Corporation to 2013.[2]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: SEGA SAMMY HOLDINGS Integrated Report 2025, SEGA SAMMY HOLDINGS INC, 26 September 2025. Last checked .

Key facts

Current owner
SEGA SAMMY HOLDINGS INC. reported
Owned since
· deal details
Previous owner
Index Corporation (?–2013)
Owner HQ
🇯🇵 Japan, Tokyo
Origin
🇯🇵 Japan
Founded
1996
Category
Internet & digital › Platforms & devices › Video games
Parent ticker
TSE: 6460
Last verified
· 3 sources

About Persona

Persona combines dungeon crawling with a school life simulation, and its fifth instalment brought a Japanese role-playing series that had been niche outside Japan to a large Western audience. Sega acquired its studio Atlus in 2013. Atlus also makes the Shin Megami Tensei series from which Persona originally span off, and both remain among Sega's most valuable Japanese properties.

Ownership timeline of Persona

Owners of Persona over 1996 to 2026 Index Corporation start not recorded–2013; Sega Sammy 2013–present Index Corporation (start not recorded) Sega Sammy 200020052010201520202025
  1. Until 2013 Index Corporation — sold 2013 [2] verified
  2. 2013 – present Sega Sammy — acquired 2013 [1][2][3] reported

Where Persona sits in Sega Sammy

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Persona sits in Sega Sammy Tree of 9 brands under Sega Sammy. Sega Sammy Persona Creative Assembly Football Manager Like a Dragon Rovio Sonic the Hedgehog and 3 more

Open the full Sega Sammy ownership tree →

See the full Sega Sammy brand portfolio (9) →

Other brands owned by Sega Sammy

Sega Sammy controls 9 brands on Brandtree, 4 of them in internet & digital.

Also in internet & digital

All Sega Sammy brands →

Other brands in video games, and who owns them

The 69 brands in video games on Brandtree belong to 18 owners. The largest is Take-Two, with 7; Sega Sammy has 4.

BrandOwnerOwner based in
Fantasy Westward Journey NetEase 🇭🇰 Hong Kong
2K Take-Two 🇺🇸 United States
Apex Legends EA 🇺🇸 United States
eFootball Konami 🇯🇵 Japan
Bingo Blitz Playtika 🇮🇱 Israel
Mega Man Capcom 🇯🇵 Japan
Animal Crossing Nintendo 🇯🇵 Japan
Clash of Clans Tencent 🇨🇳 China

Every brand in video games and its owner →

About the owner: Sega Sammy

Sega Sammy is a publicly listed company headquartered in Tokyo, Japan, founded in 2004. Brandtree records 9 brands under its control, and it is listed as TSE: 6460.

Sega Sammy was formed in 2004 when Sega, which had left the console business three years earlier, merged with a pachinko machine manufacturer. The combination funded Sega's continued game development from an entirely unrelated Japanese gambling business.

Sega Sammy: full profile, brands and acquisition history →

🇯🇵 Persona and other Japanese brands

Brandtree records a controlling owner for 448 brands that began in Japan. 22 of them (5%) are now controlled by a company headquartered in another country; Persona is not one of them.

All Japanese brands and who owns them →

Deals involving Persona

Acquisition closed

Sega Sammy acquires Persona

Index Corporation transferred its businesses to Sega Sammy in November 2013, bringing with them the studio behind Persona and Shin Megami Tensei. In April 2014 Sega split the acquired operations, re-establishing the home video game software business under the ATLUS name and leaving the contents and solutions business as Index. Sega Sammy dates the transfer to November 2013 without giving a day.

Value
Undisclosed
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Persona?

The parent company of Persona is Sega Sammy, a publicly listed company headquartered in Japan.

Is Persona Japanese?

Yes. Persona originated in Japan in 1996 and its owner, Sega Sammy, is also headquartered in Japan.

When did Sega Sammy buy Persona?

Sega Sammy completed its acquisition of Persona in 2013. The price was not disclosed.

Who owned Persona before Sega Sammy?

Before Sega Sammy, Persona was owned by Index Corporation until 2013.

Is Persona still owned by Sega Sammy?

Yes. As of 16 September 2026, Persona is still owned by Sega Sammy. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] SEGA SAMMY HOLDINGS Integrated Report 2025 — SEGA SAMMY HOLDINGS INC., Annual report, published 26 September 2025; retrieved 16 September 2026.
  2. [2] SEGA SAMMY HOLDINGS Annual Report 2014 - consumer business and the Index transfer — SEGA SAMMY HOLDINGS INC., Annual report; retrieved 16 September 2026.
  3. [3] SEGA SAMMY HOLDINGS - corporate history — SEGA SAMMY HOLDINGS INC., Official document; retrieved 16 September 2026.

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