Brandtree

When did Sega Sammy buy and sell its brands?

Sega Sammy has completed 3 recorded acquisitions and 0 divestitures or spin-offs, spanning 2005 to 2013.

DateTypeAssetsCounterpartyValue
Jan 2013AcquisitionPersonaIndex CorporationUndisclosed
Jan 2006AcquisitionFootball Manager—Undisclosed
Jan 2005AcquisitionTotal War—Undisclosed

2013

Acquisition closed

Sega Sammy acquires Persona

Index Corporation transferred its businesses to Sega Sammy in November 2013, bringing with them the studio behind Persona and Shin Megami Tensei. In April 2014 Sega split the acquired operations, re-establishing the home video game software business under the ATLUS name and leaving the contents and solutions business as Index. Sega Sammy dates the transfer to November 2013 without giving a day.

Value
Undisclosed
Regulatory
None recorded

2006

Acquisition closed

Sega Sammy acquires Football Manager

Sega made Sports Interactive a wholly owned subsidiary in 2006. The London studio had split from its previous publisher two years earlier, losing the Championship Manager name in the process and rebuilding the same game as Football Manager. Sega bought the studio and the new name together. Sega Sammy records the year but not the day, and has never published a price.

Value
Undisclosed
Seller
—
Regulatory
None recorded

2005

Acquisition closed

Sega Sammy acquires Total War

Sega made The Creative Assembly a wholly owned subsidiary in 2005, acquiring the Sussex studio that had created Total War. The series had been published by Activision and then Sega before the studio itself was bought. Sega Sammy records the year but not the day, and has never published a price.

Value
Undisclosed
Seller
—
Regulatory
None recorded

Sega Sammy acquisitions on a timeline

Timeline of completed acquisitions by Sega Sammy

Full chart with a text equivalent, free to republish with attribution.