Acquisition announced
Ferrero acquires Purely Elizabeth (2026)
Ferrero announced the acquisition of Purely Elizabeth on 14 August 2026; the deal is announced.[1]
Ferrero agreed to buy Purely Elizabeth, a granola, oatmeal and cereal company founded in 2009 in Boulder, Colorado, which had more than doubled its sales in two years and recently moved into protein products. It follows Ferrero's purchase of WK Kellogg Co in 2025 and deepens a confectioner's push into American breakfast. No price was disclosed.
Recorded as announced; closing was expected in the coming months, subject to regulatory approvals.
Deal facts
- Announced
- Expected close
- Pending
- Value
- Undisclosed
- Buyer
- Ferrero
- Seller
- —
- Assets
- Purely Elizabeth
- Regulatory review
- None recorded
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrero Group to acquire Purely Elizabeth, a leading U.S. modern wellness brand — Ferrero Group, Official press release, published 14 August 2026; retrieved 16 September 2026.
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