Purely Elizabeth: brands it owns and its ownership tree
Purely Elizabeth is a privately held company headquartered in Boulder, Colorado, United States that is tracked here as an owner of consumer businesses, and has 1 recorded transaction.[1]
Purely Elizabeth is a granola, oatmeal and cereal company founded in 2009 and based in Boulder, Colorado. Ferrero agreed to acquire it in August 2026 after its sales more than doubled in two years.
Ferrero agreed to buy Purely Elizabeth, a granola, oatmeal and cereal company founded in 2009 in Boulder, Colorado, which had more than doubled its sales in two years and recently moved into protein products. It follows Ferrero's purchase of WK Kellogg Co in 2025 and deepens a confectioner's push into American breakfast. No price was disclosed.
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Frequently asked questions
What brands does Purely Elizabeth own?
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Purely Elizabeth is tracked as an owner of consumer businesses; see the ownership tree for its holdings.
Is Purely Elizabeth an American company?
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Yes. Purely Elizabeth is headquartered in Boulder, Colorado, United States and was founded in 2009.
Who owns Purely Elizabeth?
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Purely Elizabeth is privately held. Purely Elizabeth is a granola, oatmeal and cereal company founded in 2009 and based in Boulder, Colorado.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.