Brandtree

Purely Elizabeth: brands it owns and its ownership tree

Purely Elizabeth is a privately held company headquartered in Boulder, Colorado, United States that is tracked here as an owner of consumer businesses, and has 1 recorded transaction.[1]

Purely Elizabeth is a granola, oatmeal and cereal company founded in 2009 and based in Boulder, Colorado. Ferrero agreed to acquire it in August 2026 after its sales more than doubled in two years.

Company facts

Legal name
Purely Elizabeth
Type
privately held company · see all privately held company owners
Headquarters
🇺🇸 Boulder, Colorado, United States
Founded
2009
Last verified
· 1 sources

Acquisitions by Purely Elizabeth

Acquisition announced

Ferrero acquires Purely Elizabeth

Ferrero agreed to buy Purely Elizabeth, a granola, oatmeal and cereal company founded in 2009 in Boulder, Colorado, which had more than doubled its sales in two years and recently moved into protein products. It follows Ferrero's purchase of WK Kellogg Co in 2025 and deepens a confectioner's push into American breakfast. No price was disclosed.

Value
Undisclosed
Buyer
Ferrero
Seller
Regulatory
None recorded

Latest news about Purely Elizabeth

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

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Frequently asked questions

What brands does Purely Elizabeth own?

Purely Elizabeth is tracked as an owner of consumer businesses; see the ownership tree for its holdings.

Is Purely Elizabeth an American company?

Yes. Purely Elizabeth is headquartered in Boulder, Colorado, United States and was founded in 2009.

Who owns Purely Elizabeth?

Purely Elizabeth is privately held. Purely Elizabeth is a granola, oatmeal and cereal company founded in 2009 and based in Boulder, Colorado.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Ferrero Group to acquire Purely Elizabeth, a leading U.S. modern wellness brand — Ferrero Group, Official press release, published 14 August 2026; retrieved 16 September 2026.

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