Where do Hemas and Square Toiletries compete?
Hemas and Square Toiletries own brands in 7 of the same categories on Brandtree, including shampoo & conditioner and body care & lotions.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 41% are shared. Hemas has 8 brands in the shared categories and Square Toiletries has 11. Only controlled brands are counted; licences and minority stakes are not.
Hemas (competitors) · Square Toiletries (competitors) · All overlapping owners
7 categories where both own brands
Only Hemas: 2 categories without Square Toiletries
| Category | Hemas brands |
|---|---|
| Bar soap & body wash | Velvet |
| Writing instruments & office | Atlas |
Only Square Toiletries: 8 categories without Hemas
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.