Where do Kenvue and Square Toiletries compete?
Kenvue and Square Toiletries own brands in 5 of the same categories on Brandtree, including feminine care and body care & lotions.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 26% are shared. Kenvue has 6 brands in the shared categories and Square Toiletries has 8. Only controlled brands are counted; licences and minority stakes are not.
Kenvue (competitors) · Square Toiletries (competitors) · All overlapping owners
5 categories where both own brands
Only Kenvue: 4 categories without Square Toiletries
| Category | Kenvue brands |
|---|---|
| Pain relief | Motrin, Nicorette, Tylenol |
| Cold | Benadryl, Zyrtec |
| Bandages & wound care | Band-Aid |
| Mouthwash & breath care | Listerine |
Only Square Toiletries: 10 categories without Kenvue
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.