Who are Kao's biggest competitors?
On Brandtree, Kao's biggest competitors by shared categories are Unilever, which shares 6 categories, such as shampoo & conditioner and bar soap & body wash; Hemas, which shares 5 categories, such as shampoo & conditioner; and Aekyung, which shares 5 categories, such as shampoo & conditioner.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kao controls 7 brands with a page here, across 7 categories; 109 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever Kao vs Unilever | 6 | 21% | Shampoo & conditioner, Bar soap & body wash and Facial skin care and 3 more |
| 2 | Hemas Kao vs Hemas | 5 | 45% | Shampoo & conditioner, Bar soap & body wash and Body care & lotions and 2 more |
| 3 | Aekyung Kao vs Aekyung | 5 | 42% | Shampoo & conditioner, Laundry detergent and Bar soap & body wash and 2 more |
| 4 | Square Toiletries Kao vs Square Toiletries | 5 | 29% | Body care & lotions, Shampoo & conditioner and Diapers & baby wipes and 2 more |
| 5 | Procter & Gamble Kao vs Procter & Gamble | 5 | 25% | Laundry detergent, Shampoo & conditioner and Bar soap & body wash and 2 more |
| 6 | Ego Pharmaceuticals | 4 | 50% | Dermocosmetics & clinical skin care, Facial skin care and Shampoo & conditioner and 1 more |
| 7 | Honasa | 4 | 50% | Facial skin care, Body care & lotions and Dermocosmetics & clinical skin care and 1 more |
| 8 | Genomma Lab | 4 | 36% | Body care & lotions, Shampoo & conditioner and Dermocosmetics & clinical skin care and 1 more |
| 9 | L'Oréal | 4 | 36% | Dermocosmetics & clinical skin care, Shampoo & conditioner and Body care & lotions and 1 more |
| 10 | Bolton Group | 4 | 33% | Bar soap & body wash, Body care & lotions and Facial skin care and 1 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kao and Unilever: 6 shared categories
Kao and Hemas: 5 shared categories
Kao and Aekyung: 5 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kao owns and the most overlapping owners on Brandtree.