Where do Kao and Square Toiletries compete?
Kao and Square Toiletries own brands in 5 of the same categories on Brandtree, including body care & lotions and shampoo & conditioner.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 29% are shared. Kao has 5 brands in the shared categories and Square Toiletries has 7. Only controlled brands are counted; licences and minority stakes are not.
Kao (competitors) · Square Toiletries (competitors) · All overlapping owners
5 categories where both own brands
Only Kao: 2 categories without Square Toiletries
| Category | Kao brands |
|---|---|
| Bar soap & body wash | Molton Brown |
| Dermocosmetics & clinical skin care | Curél |
Only Square Toiletries: 10 categories without Kao
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.