Where do Kao and Unilever compete?
Kao and Unilever own brands in 6 of the same categories on Brandtree, including shampoo & conditioner and bar soap & body wash.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 21% are shared. Kao has 6 brands in the shared categories and Unilever has 23. Only controlled brands are counted; licences and minority stakes are not.
Kao (competitors) · Unilever (competitors) · All overlapping owners
6 categories where both own brands
Only Kao: 1 category without Unilever
| Category | Kao brands |
|---|---|
| Diapers & baby wipes | Merries |
Only Unilever: 22 categories without Kao
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.