Where do Lion and Square Toiletries compete?
Lion and Square Toiletries own brands in 5 of the same categories on Brandtree, including toothpaste & toothbrushes and dishwashing.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 31% are shared. Lion has 8 brands in the shared categories and Square Toiletries has 6. Only controlled brands are counted; licences and minority stakes are not.
Lion (competitors) · Square Toiletries (competitors) · All overlapping owners
5 categories where both own brands
Only Lion: 1 category without Square Toiletries
| Category | Lion brands |
|---|---|
| Mouthwash & breath care | NONIO |
Only Square Toiletries: 10 categories without Lion
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.