Who owns LOOK?
LOOK is owned by Lion (Japan, TSE: 4912).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lion Integrated Report 2025, Lion Corporation. Last checked .
Key facts
- Current owner
- Lion Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- TSE: 4912
- Last verified
- · 1 sources
About LOOK
LOOK is Lion's household cleaning brand for bathrooms and toilets. Lion launched LOOK Bath Antimold Fogger in 2012, followed by LOOK Plus Bath Cleansing in 2018, LOOK Plus Awa-Pita Toilet Cleaning Spray in 2021 and a whole-toilet antibacterial and deodorising fogger in 2025. A large refill of LOOK Plus Bathtub Cleansing sold in limited quantities from November 2024 used new packaging technology aimed at reducing plastic.
Ownership timeline of LOOK
Where LOOK sits in Lion
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lion ownership tree →
See the full Lion brand portfolio (9) →
Other brands owned by Lion
Lion controls 9 brands on Brandtree, 5 of them in home care.
Also in home care
- Acron (1963)
- CHARMY (1982)
- Mama Lemon (1966)
- TOP (1979)
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Ajax | Colgate-Palmolive | 🇺🇸 United States |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
About the owner: Lion
Lion is a publicly listed company headquartered in Tokyo, Japan, founded in 1891. Brandtree records 9 brands under its control, and it is listed as TSE: 4912.
Lion Corporation is a Japanese maker of toothpastes, toothbrushes, laundry and dishwashing detergents, soaps and over-the-counter medicines. It dates its foundation to 30 October 1891, when Tomijiro Kobayashi established T. Kobayashi & Co. in Kanda, Tokyo, and the present company was formed in 1980 by the merger of Lion Dentifrice and Lion Fat and Oil. Headquartered in Taito-ku, Tokyo and listed on the Prime Market of the Tokyo Stock Exchange, it operates subsidiaries in South Korea and China and joint ventures in Thailand and Malaysia with local partners SAHA and Lam Soon, and has made oral healthcare the top priority of its Vision2030 plan.
🇯🇵 LOOK and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; LOOK is not one of them.
Frequently asked questions
Who is the parent company of LOOK?
The parent company of LOOK is Lion, a publicly listed company headquartered in Japan.
Is LOOK Japanese?
Yes. LOOK originated in Japan and its owner, Lion, is also headquartered in Japan.
Is LOOK still owned by Lion?
Yes. As of 16 September 2026, LOOK is still owned by Lion. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lion Integrated Report 2025 — Lion Corporation, Annual report; retrieved 16 September 2026.
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