Who owns SYSTEMA?
SYSTEMA is owned by Lion (Japan, TSE: 4912).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Lion Corporation reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1993
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- TSE: 4912
- Last verified
- · 1 sources
About SYSTEMA
SYSTEMA is a Lion oral care brand that grew out of Dentor Systema Lion toothpaste, launched in 1993, and now includes toothbrushes with super-tapered bristles in various price ranges and SYSTEMA Haguki (the Gums) Plus toothpaste. Lion treats it as a global brand: it is nurtured in Thailand, its toothbrushes are number one in the mid-price segment in Malaysia, it is a focus brand in China, and it launched in Bangladesh in 2024.
Ownership timeline of SYSTEMA
Where SYSTEMA sits in Lion
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lion ownership tree →
Other brands owned by Lion in personal care & beauty
Latest news about SYSTEMA
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of SYSTEMA?
The parent company of SYSTEMA is Lion, a publicly listed company headquartered in Japan.
Is SYSTEMA Japanese?
Yes. SYSTEMA originated in Japan in 1993 and its owner, Lion, is also headquartered in Japan.
Is SYSTEMA still owned by Lion?
Yes. As of 16 September 2026, SYSTEMA is still owned by Lion. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lion Integrated Report 2025 — Lion Corporation, Annual report; retrieved 16 September 2026.
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