Who owns SYSTEMA?
SYSTEMA is owned by Lion (Japan, TSE: 4912).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lion Integrated Report 2025, Lion Corporation. Last checked .
Key facts
- Current owner
- Lion Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1993
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- TSE: 4912
- Last verified
- · 1 sources
About SYSTEMA
SYSTEMA is a Lion oral care brand that grew out of Dentor Systema Lion toothpaste, launched in 1993, and now includes toothbrushes with super-tapered bristles in various price ranges and SYSTEMA Haguki (the Gums) Plus toothpaste. Lion treats it as a global brand: it is nurtured in Thailand, its toothbrushes are number one in the mid-price segment in Malaysia, it is a focus brand in China, and it launched in Bangladesh in 2024.
Ownership timeline of SYSTEMA
Where SYSTEMA sits in Lion
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lion ownership tree →
See the full Lion brand portfolio (9) →
Other brands owned by Lion
Lion controls 9 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
- CLINICA (1981)
- KireiKirei (1997)
- NONIO (2017)
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Lion has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| Elgydium | Pierre Fabre | 🇫🇷 France |
| Crest | Procter & Gamble | 🇺🇸 United States |
About the owner: Lion
Lion is a publicly listed company headquartered in Tokyo, Japan, founded in 1891. Brandtree records 9 brands under its control, and it is listed as TSE: 4912.
Lion Corporation is a Japanese maker of toothpastes, toothbrushes, laundry and dishwashing detergents, soaps and over-the-counter medicines. It dates its foundation to 30 October 1891, when Tomijiro Kobayashi established T. Kobayashi & Co. in Kanda, Tokyo, and the present company was formed in 1980 by the merger of Lion Dentifrice and Lion Fat and Oil. Headquartered in Taito-ku, Tokyo and listed on the Prime Market of the Tokyo Stock Exchange, it operates subsidiaries in South Korea and China and joint ventures in Thailand and Malaysia with local partners SAHA and Lam Soon, and has made oral healthcare the top priority of its Vision2030 plan.
🇯🇵 SYSTEMA and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; SYSTEMA is not one of them.
Frequently asked questions
Who is the parent company of SYSTEMA?
The parent company of SYSTEMA is Lion, a publicly listed company headquartered in Japan.
Is SYSTEMA Japanese?
Yes. SYSTEMA originated in Japan in 1993 and its owner, Lion, is also headquartered in Japan.
Is SYSTEMA still owned by Lion?
Yes. As of 16 September 2026, SYSTEMA is still owned by Lion. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lion Integrated Report 2025 — Lion Corporation, Annual report; retrieved 16 September 2026.
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