Who owns KireiKirei?
KireiKirei is owned by Lion (Japan, TSE: 4912).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lion Integrated Report 2025, Lion Corporation. Last checked .
Key facts
- Current owner
- Lion Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1997
- Category
- Personal care & beauty › Bath, soap & hand care › Hand soap & sanitiser
- Parent ticker
- TSE: 4912
- Last verified
- · 1 sources
About KireiKirei
KireiKirei is a hand hygiene brand that Lion launched in 1997 as KireiKirei Medicated Hand Soap, formulated with an antibacterial agent, and extended in 2018 with a medicated hand gel. Lion says it holds the leading market share in Japan, Thailand and South Korea, and it rolls the brand out across Asia together with educational activities on handwashing, including the KireiKirei My Bottle Contest.
Ownership timeline of KireiKirei
Where KireiKirei sits in Lion
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lion ownership tree →
See the full Lion brand portfolio (9) →
Other brands owned by Lion
Lion controls 9 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in hand soap & sanitiser, and who owns them
The 14 brands in hand soap & sanitiser on Brandtree belong to 14 owners. The largest is Ego Pharmaceuticals, with 1.
| Brand | Owner | Owner based in |
|---|---|---|
| Savlon | ACI Limited | 🇧🇩 Bangladesh |
| Softsoap | Colgate-Palmolive | 🇺🇸 United States |
| Wet Ones | Edgewell | 🇺🇸 United States |
| Aqium | Ego Pharmaceuticals | 🇦🇺 Australia |
| Dermofarm | Farmec | 🇷🇴 Romania |
| Avé | Golrang Industrial Group | 🇮🇷 Iran |
| Sterillium | HARTMANN | 🇩🇪 Germany |
| Savlon | ITC | 🇮🇳 India |
About the owner: Lion
Lion is a publicly listed company headquartered in Tokyo, Japan, founded in 1891. Brandtree records 9 brands under its control, and it is listed as TSE: 4912.
Lion Corporation is a Japanese maker of toothpastes, toothbrushes, laundry and dishwashing detergents, soaps and over-the-counter medicines. It dates its foundation to 30 October 1891, when Tomijiro Kobayashi established T. Kobayashi & Co. in Kanda, Tokyo, and the present company was formed in 1980 by the merger of Lion Dentifrice and Lion Fat and Oil. Headquartered in Taito-ku, Tokyo and listed on the Prime Market of the Tokyo Stock Exchange, it operates subsidiaries in South Korea and China and joint ventures in Thailand and Malaysia with local partners SAHA and Lam Soon, and has made oral healthcare the top priority of its Vision2030 plan.
🇯🇵 KireiKirei and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; KireiKirei is not one of them.
Frequently asked questions
Who is the parent company of KireiKirei?
The parent company of KireiKirei is Lion, a publicly listed company headquartered in Japan.
Is KireiKirei Japanese?
Yes. KireiKirei originated in Japan in 1997 and its owner, Lion, is also headquartered in Japan.
Is KireiKirei still owned by Lion?
Yes. As of 16 September 2026, KireiKirei is still owned by Lion. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lion Integrated Report 2025 — Lion Corporation, Annual report; retrieved 16 September 2026.
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