Who owns NONIO?
NONIO is owned by Lion (Japan, TSE: 4912).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lion Integrated Report 2025, Lion Corporation. Last checked .
Key facts
- Current owner
- Lion Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 2017
- Category
- Personal care & beauty › Oral care › Mouthwash & breath care
- Parent ticker
- TSE: 4912
- Last verified
- · 1 sources
About NONIO
NONIO is an oral care brand that Lion created in 2017 to treat bad breath. It sits in Lion's oral healthcare business alongside CLINICA and SYSTEMA, a category the company has positioned as the top priority of its Vision2030 medium-term management plan as it works towards its goal of becoming an advanced daily healthcare company.
Ownership timeline of NONIO
Where NONIO sits in Lion
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lion ownership tree →
See the full Lion brand portfolio (9) →
Other brands owned by Lion
Lion controls 9 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
- CLINICA (1981)
- KireiKirei (1997)
- SYSTEMA (1993)
Other brands in mouthwash & breath care, and who owns them
The 18 brands in mouthwash & breath care on Brandtree belong to 10 owners. The largest is Laboratorios KIN, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Cariax | Laboratorios KIN | 🇪🇸 Spain |
| Fluor·aid | Dentaid | 🇪🇸 Spain |
| Gingival | Birzeit Pharmaceutical | 🇵🇸 Palestine |
| Botot | Bolton Group | 🇮🇹 Italy |
| Mondahmin | Earth | 🇯🇵 Japan |
| Listerine | Kenvue | 🇺🇸 United States |
| Eluday | Pierre Fabre | 🇫🇷 France |
| GUM | Sunstar | 🇨🇭 Switzerland |
About the owner: Lion
Lion is a publicly listed company headquartered in Tokyo, Japan, founded in 1891. Brandtree records 9 brands under its control, and it is listed as TSE: 4912.
Lion Corporation is a Japanese maker of toothpastes, toothbrushes, laundry and dishwashing detergents, soaps and over-the-counter medicines. It dates its foundation to 30 October 1891, when Tomijiro Kobayashi established T. Kobayashi & Co. in Kanda, Tokyo, and the present company was formed in 1980 by the merger of Lion Dentifrice and Lion Fat and Oil. Headquartered in Taito-ku, Tokyo and listed on the Prime Market of the Tokyo Stock Exchange, it operates subsidiaries in South Korea and China and joint ventures in Thailand and Malaysia with local partners SAHA and Lam Soon, and has made oral healthcare the top priority of its Vision2030 plan.
🇯🇵 NONIO and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; NONIO is not one of them.
Frequently asked questions
Who is the parent company of NONIO?
The parent company of NONIO is Lion, a publicly listed company headquartered in Japan.
Is NONIO Japanese?
Yes. NONIO originated in Japan in 2017 and its owner, Lion, is also headquartered in Japan.
Is NONIO still owned by Lion?
Yes. As of 16 September 2026, NONIO is still owned by Lion. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lion Integrated Report 2025 — Lion Corporation, Annual report; retrieved 16 September 2026.
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