Who owns Eluday?
Eluday is owned by Pierre Fabre (France).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Laboratoires Pierre Fabre — 2025 Annual Report: Leading the way, everywhere. Last checked .
Key facts
- Current owner
- Laboratoires Pierre Fabre S.A. reported
- Owner HQ
- 🇫🇷 France, Castres
- Origin
- 🇫🇷 France
- Category
- Personal care & beauty › Oral care › Mouthwash & breath care
- Last verified
- · 1 sources
About Eluday
Eluday is Pierre Fabre's everyday mouthwash brand, sold on the argument that brushing removes only about 60 per cent of dental plaque and that the rest needs rinsing away. Its alcohol-free, ready-to-use formulas are claimed to remove up to 75 per cent of bacterial plaque from first use, and the range runs to eight products across four strengths of freshness.
Ownership timeline of Eluday
- Current owner Pierre Fabre [1] reported
Where Eluday sits in Pierre Fabre
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Pierre Fabre ownership tree →
See the full Pierre Fabre brand portfolio (9) →
Other brands owned by Pierre Fabre
Pierre Fabre controls 9 brands on Brandtree, 9 of them in personal care & beauty.
Also in personal care & beauty
Other brands in mouthwash & breath care, and who owns them
The 18 brands in mouthwash & breath care on Brandtree belong to 10 owners. The largest is Laboratorios KIN, with 6.
About the owner: Pierre Fabre
Pierre Fabre is a privately held company headquartered in Castres, France, founded in 1962. Brandtree records 9 brands under its control.
Pierre Fabre is a French pharmaceutical and dermo-cosmetics group founded in 1962 by Pierre Fabre, a pharmacist with a passion for botany who turned his dispensary in the Tarn into an international company. It reported revenue of €3.2 billion in 2025, split between €1.7 billion of dermo-cosmetics and €1.4 billion of medicines, with 71 per cent earned outside France and products sold in 130 territories. Its ownership is unusual: the Fondation Pierre Fabre, a government-recognised public-interest foundation created in 1999, is the majority shareholder with 86 per cent, and the company's own employees are the second-largest shareholder, 6,625 of them by the end of 2025.
Pierre Fabre: full profile, brands and acquisition history →
🇫🇷 Eluday and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country; Eluday is not one of them.
- Axe — Unilever 🇬🇧
- BIC Razors — BIC 🇫🇷
- Bioderma — NAOS 🇫🇷
- Botot — Bolton Group 🇮🇹
- Chanel No. 5 — Chanel 🇬🇧
- Darphin — Estée Lauder 🇺🇸
Frequently asked questions
Who is the parent company of Eluday?
The parent company of Eluday is Pierre Fabre, a privately held company headquartered in France.
Is Eluday French?
Yes. Eluday originated in France and its owner, Pierre Fabre, is also headquartered in France.
Is Eluday still owned by Pierre Fabre?
Yes. As of 28 September 2026, Eluday is still owned by Pierre Fabre. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Laboratoires Pierre Fabre — 2025 Annual Report: Leading the way, everywhere — Laboratoires Pierre Fabre, Annual report; retrieved 28 September 2026.
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