Brandtree

Where do Ferrero and Valeo Foods compete?

Ferrero and Valeo Foods own brands in 5 of the same categories on Brandtree, including candy & sugar confectionery and cookies & crackers.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 63% are shared. Ferrero has 16 brands in the shared categories and Valeo Foods has 19. Only controlled brands are counted; licences and minority stakes are not.

Ferrero (competitors) · Valeo Foods (competitors) · All overlapping owners

5 categories where both own brands

CategoryFerreroValeo Foods
Candy & sugar confectioneryBottle Caps, Brach's, Laffy Taffy, Nerds, SweeTarts, TrolliBarratt, Snehulky, Verbena
Cookies & crackersFamous Amos, KeeblerAndante, Horalky, Hyper, Kávenky, Lina, Maxi, Mila, Mirage, Naya, Prestige, Roden Kray, Sedita, Tatranky
ChocolateBaby Ruth, Butterfinger, Crunch, Ferrero Rocher, Kinder, ThorntonsPoppets
Gum & mintsTic TacFox's Glacier Mints
Sweet spreads & nut buttersNutellaRowse Honey

Only Ferrero: 2 categories without Valeo Foods

CategoryFerrero brands
Ready-to-eat cerealFroot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice Krispies
Ice creamBlue Bunny, Halo Top

Only Valeo Foods: 1 category without Ferrero

CategoryValeo Foods brands
CakesBalconi, Matthew Walker, Melegatti

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.