Who owns Laffy Taffy?
Laffy Taffy is owned by Ferrero (Italy) through its subsidiary Ferrara.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Ferrara Candy Company — our brands. Last checked .
Key facts
- Current owner
- Ferrero Group via Ferrara reported
- Owner HQ
- 🇮🇹 Italy, Alba
- Origin
- 🇺🇸 United States
- Founded
- 1970
- Category
- Food › Confectionery › Candy & sugar confectionery
- Last verified
- · 1 sources
About Laffy Taffy
Laffy Taffy is a stretched taffy bar whose wrappers carry jokes submitted by children, a device that has run since the 1970s and is the feature most people remember. Ferrara holds the brand in the United States. The jokes are credited to the children who sent them in, giving the wrapper a small following of its own.
Ownership timeline of Laffy Taffy
Where Laffy Taffy sits in Ferrero
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ferrero ownership tree →
See the full Ferrero brand portfolio (23) →
Other brands owned by Ferrero
Ferrero controls 23 brands on Brandtree, 23 of them in food.
Also in food
- Baby Ruth (1921)
- Blue Bunny (1935)
- Bottle Caps (1972)
- Brach's (1904)
- Butterfinger (1923)
- Crunch (1928)
- Famous Amos (1975)
- Ferrero Rocher (1982)
- Froot Loops (1963)
- Frosted Flakes (1952)
- Halo Top (2012)
- Keebler (1853)
- Kellogg's Corn Flakes (1894)
- Kinder (1968)
- Nerds (1983)
- Nutella (1964)
- Raisin Bran (1942)
- Rice Krispies (1928)
Other brands in candy & sugar confectionery, and who owns them
The 83 brands in candy & sugar confectionery on Brandtree belong to 36 owners. The largest is Cloetta, with 6; Ferrero has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Ahlgrens bilar | Cloetta | 🇸🇪 Sweden |
| Charleston Chew | Tootsie Roll | 🇺🇸 United States |
| Bon Bon Bum | Colombina | 🇨🇴 Colombia |
| Candy Kittens | Katjes International | 🇩🇪 Germany |
| Airheads | Perfetti Van Melle | 🇳🇱 Netherlands |
| Goldbears | Haribo | 🇩🇪 Germany |
| Háls | Nói Síríus | 🇮🇸 Iceland |
| Jolly Rancher | Hershey | 🇺🇸 United States |
About the owner: Ferrero
Ferrero is a family-owned company headquartered in Alba, Italy, founded in 1946. Brandtree records 23 brands under its control.
Ferrero was founded by pastry maker Pietro Ferrero in Alba, Piedmont in 1946, where wartime cocoa shortages led him to stretch chocolate with local hazelnuts. It remains family-owned through a Luxembourg holding company and has expanded into American biscuits and ice cream by acquisition.
🇺🇸 Laffy Taffy and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Laffy Taffy among them.
Frequently asked questions
Who is the parent company of Laffy Taffy?
The parent company of Laffy Taffy is Ferrero, a family-owned company headquartered in Italy. Laffy Taffy sits under Ferrero's subsidiary Ferrara.
Is Laffy Taffy American or Italian?
Laffy Taffy originated in the United States in 1970, but it is owned today by Ferrero, which is headquartered in Italy. So Laffy Taffy is an American-origin brand under Italian ownership.
Is Laffy Taffy still owned by Ferrero?
Yes. As of 16 September 2026, Laffy Taffy is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrara Candy Company — our brands — Ferrara Candy Company, Official document; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.