Brandtree

WK Kellogg Co: brands it owns and its ownership tree

WK Kellogg Co is a privately held company headquartered in Battle Creek, Michigan, United States that owns 5 consumer brands, and has 2 recorded transactions.[1]

WK Kellogg Co is itself owned by Ferrero since 2025.[2][3]

WK Kellogg Co is the North American cereal business spun off from the Kellogg Company in October 2023, taking the original Battle Creek headquarters and the North American rights to the cereal brands. Ferrero completed its acquisition on 26 September 2025 for $23 a share in cash, and WK Kellogg Co became a wholly owned subsidiary of Ferrero and left the New York Stock Exchange.

Company facts

Legal name
WK Kellogg Co
Type
privately held company · see all privately held company owners
Headquarters
🇺🇸 Battle Creek, Michigan, United States
Founded
2023
Website
www.wkkellogg.com
Last verified
· 4 sources

WK Kellogg Co in numbers

Everything WK Kellogg Co owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything WK Kellogg Co owns Tree of 5 brands under WK Kellogg Co. WK Kellogg Co Froot Loops Frosted Flakes Kellogg's Corn Flakes Raisin Bran Rice Krispies

Full-screen interactive tree →

Brand portfolio by category

Full portfolio, 5 brands, with sources →

Acquisitions by WK Kellogg Co

WK Kellogg Co in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
529900SWC935GFWUJ804
Registered name
WK KELLOGG CO (US)
Registration status
Lapsed · record updated 18 January 2026
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Frequently asked questions

What brands does WK Kellogg Co own?

WK Kellogg Co owns 5 consumer brands tracked here, including Rice Krispies, Kellogg's Corn Flakes, Raisin Bran, Froot Loops and Frosted Flakes.

Is WK Kellogg Co an American company?

Yes. WK Kellogg Co is headquartered in Battle Creek, Michigan, United States and was founded in 2023.

Who owns WK Kellogg Co?

WK Kellogg Co is owned by Ferrero since 2025.

What was WK Kellogg Co's most recent acquisition?

The most recent completed acquisition recorded here is Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies, Raisin Bran and Froot Loops on 2 October 2023.

Sources (4) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] WK Kellogg Co Annual Report 2024 — WK Kellogg Co, Annual report, published 25 February 2025; retrieved 23 October 2026.
  2. [2] WK Kellogg Co Form 8-K Exhibit 99.1 - Ferrero completes acquisition of WK Kellogg Co — SEC EDGAR, SEC Form 8-K, published 26 September 2025; retrieved 16 September 2026.
  3. [3] Ferrero completes acquisition of WK Kellogg Co — Ferrero Group, Official press release, published 26 September 2025; retrieved 16 September 2026.
  4. [4] WK Kellogg Co Form 8-K Exhibit 99.1 - Ferrero to acquire WK Kellogg Co — SEC EDGAR, SEC Form 8-K, published 10 July 2025; retrieved 16 September 2026.

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