Who owns Nutella?
Nutella is owned by Ferrero (Italy).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Ferrero Group — our brands. Last checked .
Key facts
- Current owner
- Ferrero Group reported
- Owner HQ
- 🇮🇹 Italy, Alba
- Origin
- 🇮🇹 Italy, Alba
- Founded
- 1964
- Category
- Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
- Last verified
- · 1 sources
About Nutella
Nutella descends from the Giandujot, a hazelnut and cocoa loaf Pietro Ferrero made in 1946 when cocoa was scarce and hazelnuts were plentiful in Piedmont, and it took its present spreadable form and name in 1964. It is the largest hazelnut spread in the world and consumes a substantial share of the global hazelnut crop.
Ownership timeline of Nutella
Where Nutella sits in Ferrero
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ferrero ownership tree →
See the full Ferrero brand portfolio (23) →
Other brands owned by Ferrero
Ferrero controls 23 brands on Brandtree, 23 of them in food.
Also in food
- Baby Ruth (1921)
- Blue Bunny (1935)
- Bottle Caps (1972)
- Brach's (1904)
- Butterfinger (1923)
- Crunch (1928)
- Famous Amos (1975)
- Ferrero Rocher (1982)
- Froot Loops (1963)
- Frosted Flakes (1952)
- Halo Top (2012)
- Keebler (1853)
- Kellogg's Corn Flakes (1894)
- Kinder (1968)
- Laffy Taffy (1970)
- Nerds (1983)
- Raisin Bran (1942)
- Rice Krispies (1928)
Other brands in sweet spreads & nut butters, and who owns them
The 36 brands in sweet spreads & nut butters on Brandtree belong to 25 owners. The largest is Halwani Bros, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Halwani Brothers | Halwani Bros | 🇸🇦 Saudi Arabia |
| Hero | Hero Group | 🇨🇭 Switzerland |
| Maple Grove Farms | B&G Foods | 🇺🇸 United States |
| Bega Peanut Butter | Bega | 🇦🇺 Australia |
| Jif | J.M. Smucker | 🇺🇸 United States |
| Chocolion | Patisen | 🇸🇳 Senegal |
| Highland Sugarworks | Rogers Sugar | 🇨🇦 Canada |
| Matina | Cevital Agro-Industrie | 🇩🇿 Algeria |
About the owner: Ferrero
Ferrero is a family-owned company headquartered in Alba, Italy, founded in 1946. Brandtree records 23 brands under its control.
Ferrero was founded by pastry maker Pietro Ferrero in Alba, Piedmont in 1946, where wartime cocoa shortages led him to stretch chocolate with local hazelnuts. It remains family-owned through a Luxembourg holding company and has expanded into American biscuits and ice cream by acquisition.
🇮🇹 Nutella and other Italian brands
Brandtree records a controlling owner for 210 brands that began in Italy. 77 of them (37%) are now controlled by a company headquartered in another country; Nutella is not one of them.
- Academia Barilla — Barilla 🇮🇹
- Acquaviva — Vandemoortele 🇧🇪
- Alpenliebe — Perfetti Van Melle 🇳🇱
- Amalattea — Granarolo 🇮🇹
- Balconi — Valeo Foods 🇮🇪
- Bertagni — Ebro Foods 🇪🇸
Official recalls involving Nutella products
1 recall notice from government regulators matched to Nutella. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Nutella Croissant — UK FSA, · Product recall information notice
Reason given: This product may contain pieces of metal which makes the product unsafe to eat.
Recalling firm: Ferrero UK
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Nutella?
The parent company of Nutella is Ferrero, a family-owned company headquartered in Italy.
Is Nutella Italian?
Yes. Nutella originated in Italy in 1964 and its owner, Ferrero, is also headquartered in Italy.
Is Nutella still owned by Ferrero?
Yes. As of 16 September 2026, Nutella is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrero Group — our brands — Ferrero Group, Official document; retrieved 16 September 2026.
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