Brandtree

Who owns Butterfinger?

Butterfinger is owned by Ferrero (Italy), which acquired the brand on 31 March 2018 from Nestlé, as part of a $2.8 billion deal that also included Baby Ruth and Crunch.[1] Before Ferrero, Butterfinger was owned by Nestlé from 1990 to 2018.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Ferrero Group — our brands. Last checked .

Key facts

Current owner
Ferrero Group reported
Owned since
· deal details
Deal price (whole deal)
$2.8 billion (enterprise value) for 3 brands
Previous owner
Nestlé (1990–2018)
Owner HQ
🇮🇹 Italy, Alba
Origin
🇺🇸 United States
Founded
1923
Category
Food › Confectionery › Chocolate
Last verified
· 1 sources

About Butterfinger

Butterfinger is an American candy bar created in 1923, with a flaky peanut butter core in chocolate, and named through a public competition. Ferrero bought Nestlé's United States confectionery business including Butterfinger in 2018 and reformulated the recipe, which drew complaints from long-standing buyers.

Ownership timeline of Butterfinger

Owners of Butterfinger over 1923 to 2026 Nestlé 1990–2018; Ferrero 2018–present Nestlé Ferrero 19401960198020002020
  1. 1990 – 2018 Nestlé — sold 31 March 2018 [1] reported
  2. 2018 – present Ferrero — acquired 31 March 2018 [1] reported

Where Butterfinger sits in Ferrero

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Open the full Ferrero ownership tree →

See the full Ferrero brand portfolio (23) →

Other brands owned by Ferrero

Ferrero controls 23 brands on Brandtree, 23 of them in food.

Also in food

All Ferrero brands →

Other brands in chocolate, and who owns them

The 131 brands in chocolate on Brandtree belong to 45 owners. The largest is Mars, with 9; Ferrero has 6.

BrandOwnerOwner based in
Bounty Mars 🇺🇸 United States
Cadbury Mondelēz 🇺🇸 United States
Danusia Wawel 🇵🇱 Poland
Elizabeth Shaw Colian 🇵🇱 Poland
Almond Joy Hershey 🇺🇸 United States
Caffarel Lindt & Sprüngli 🇨🇭 Switzerland
Eitt Sett Nói Síríus 🇮🇸 Iceland
Águila Arcor 🇦🇷 Argentina

Every brand in chocolate and its owner →

About the owner: Ferrero

Ferrero is a family-owned company headquartered in Alba, Italy, founded in 1946. Brandtree records 23 brands under its control.

Ferrero was founded by pastry maker Pietro Ferrero in Alba, Piedmont in 1946, where wartime cocoa shortages led him to stretch chocolate with local hazelnuts. It remains family-owned through a Luxembourg holding company and has expanded into American biscuits and ice cream by acquisition.

Ferrero: full profile, brands and acquisition history →

🇺🇸 Butterfinger and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Butterfinger among them.

All American brands and who owns them →

Deals involving Butterfinger

Divestiture closed

Ferrero acquires Butterfinger, Baby Ruth and Crunch

Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.

Value
$2.8bn
Buyer
Ferrero
Seller
Nestlé
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Butterfinger?

The parent company of Butterfinger is Ferrero, a family-owned company headquartered in Italy.

Is Butterfinger American or Italian?

Butterfinger originated in the United States in 1923, but it is owned today by Ferrero, which is headquartered in Italy. So Butterfinger is an American-origin brand under Italian ownership.

When did Ferrero buy Butterfinger?

Ferrero completed its acquisition of Butterfinger on 31 March 2018, after announcing the deal on 16 January 2018. The deal, which also included Baby Ruth and Crunch, was valued at $2.8 billion (enterprise value).

Who owned Butterfinger before Ferrero?

Before Ferrero, Butterfinger was owned by Nestlé from 1990 until 2018.

Is Butterfinger still owned by Ferrero?

Yes. As of 25 September 2026, Butterfinger is still owned by Ferrero. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Ferrero Group — our brands — Ferrero Group, Official document; retrieved 16 September 2026.

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