Famous Amos is owned by Ferrero (Italy), which acquired the brand on 29 July 2019 from Kellanova, as part of a $1.3 billion deal that also included Keebler.[1][2] Before Ferrero, Famous Amos was owned by Kellanova from 2001 to 2019.[2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Ferrero Group — our brands. Last checked .
Famous Amos chocolate chip cookies were founded in 1975 by Wally Amos, a talent agent who had baked cookies to send to prospective clients. He lost control of the business and the right to use his own name in it. Ferrero acquired the brand with Kellogg's cookie business in 2019.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ferrero ownership tree →
See the full Ferrero brand portfolio (23) →
Ferrero controls 23 brands on Brandtree, 23 of them in food.
The 137 brands in cookies & crackers on Brandtree belong to 55 owners. The largest is Valeo Foods, with 13; Ferrero has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
Ferrero is a family-owned company headquartered in Alba, Italy, founded in 1946. Brandtree records 23 brands under its control.
Ferrero was founded by pastry maker Pietro Ferrero in Alba, Piedmont in 1946, where wartime cocoa shortages led him to stretch chocolate with local hazelnuts. It remains family-owned through a Luxembourg holding company and has expanded into American biscuits and ice cream by acquisition.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Famous Amos among them.
Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.
The parent company of Famous Amos is Ferrero, a family-owned company headquartered in Italy.
Famous Amos originated in the United States in 1975, but it is owned today by Ferrero, which is headquartered in Italy. So Famous Amos is an American-origin brand under Italian ownership.
Ferrero completed its acquisition of Famous Amos on 29 July 2019, after announcing the deal on 1 April 2019. The deal, which also included Keebler, was valued at $1.3 billion (enterprise value).
Before Ferrero, Famous Amos was owned by Kellanova from 2001 until 2019.
Yes. As of 16 September 2026, Famous Amos is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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