Blue Bunny is owned by Ferrero (Italy), which acquired the brand on 1 April 2022.[1][2] Blue Bunny was founded in 1935 in Le Mars, Iowa and was independent until 2022.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Blue Bunny is an ice cream brand made in Le Mars, Iowa, a town that calls itself the ice cream capital of the world, by a company founded in 1913 and named after a rabbit in a 1930s newspaper competition. Ferrero acquired parent Wells Enterprises in 2022.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Ferrero acquired Wells Enterprises, the largest privately held ice cream maker in the United States, bringing Blue Bunny and Halo Top into a company known for chocolate. The price was not disclosed. It followed Ferrero's earlier purchases of American confectionery and made it a substantial frozen dessert business as well.
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The parent company of Blue Bunny is Ferrero, a family-owned company headquartered in Italy.
Blue Bunny originated in the United States in 1935, but it is owned today by Ferrero, which is headquartered in Italy. So Blue Bunny is an American-origin brand under Italian ownership.
Ferrero completed its acquisition of Blue Bunny on 1 April 2022, after announcing the deal on 24 February 2022.
Blue Bunny was an independent company from its founding in 1935 in Le Mars, Iowa until Ferrero acquired it in 2022.
Yes. As of 8 September 2026, Blue Bunny is still owned by Ferrero. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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